Bloom is a coat- hanger with chromed steel frame and eight arms in solid natural or moka ash wood. Bloom can rotate around the central stem thus allowing easy access to each of the arms that open individually when they are weighed down with a coat and close when removed. Thanks to its structure is stable, functional and elegant.
Bloom was designed by Designer Jeff Miller in 2009 and is produced by Baleri Italia.
After 5 years as vice president in Ecco Design, Jeff Miller developes his own furniture and wares; many of which explore the inherent structural properties of manipulated materials, and aim to present big ideas from simple means. From this vision, the projects developed with Baleri Italia were born, simple products in the shape and lines with a high technical content from the material and processing point of view. Jeff has received numerous design awards and his works have been widely exhibited and published.
Baleri Italia, founded by Enrico Baleri and Marilisa Decimo in the 1984, is the iconic brand of the 20th Century the years of sobriety and rigor of forms/functions, the ultimate expression of a certain pragmatic and unattainable design idea; in pursuit of the perfect, non-obsolete, non-flashy, consistent and international object. Evergreen objects and collections, signed by great masters and newcomers who then became the references in terms of style, giving life to a classical-contemporary universe that now has found its vitality, production, communication and commercial strength.