Title: DNA Lamborghini
Limited Printing: 250 numbered copies
Publication Date: 5 Marzo 2019
Publishing House: D’ORO Collection
Author: Antonio Ghini
Languages: Italian and English
Translations: on request
Country of Origin: Entirely Made in Italy in the heart of Rome
Number of Pages: 309
Part 1 “History like a novel” 23 chapters
Part 2 “Model by Model” 13 chapters
Part 3 “Year by year Models and innovations” Timeline
Sizes (cm): 42 x 34 x 6
Covers: Forged Composites
Gilded bronze reliefs: the Lamborghini Shield on the front cover and the D’ORO Collection’s Emblem on the back cover
Covers lining: black Moirè
Paper: white artisan paper, 210 gram thick
Finishings: Lamborghini Leonis Orange Leather with hot stamped logos using 24-karat gold leaves
Bookmarks: three double face satin ribbons in the colours of the Italian flag
Packaging: raw silk box with central windowand inside lining made of hexagonal quilted Leonis Orange Leather
Accessories: white gloves and black pure cashmere cloth.
DNA Lamborghini is printed on thick white artisan paper with a pleasantly rough feel.
210 gram thick paper on which the pictures shine in all their sharpness and impact.
Every sheet of paper is cut by hand and each page is silk-printed with unpublished images where the cars are photographed and reproduced like true art works.
Upon completion of the printing process, craftsmen wearing white gloves fold the pages and position them one by one onto ancient wooden frames used as supports for the hand-stitching process which is performed using a needle and a cotton thread.
Skilful craftsmanship and great accuracy: this is what these ancient techniques have in common, requiring hours of patient and consistent work.
Once the Volume is stitched together, it is kept under a manual press for three days.
The book spine of DNA Lamborghini is in bright Leonis Orange Leather on which the title, the Raging Bull emblem and the Lion emblem of the Publishing House are hot stamped using 24-karat gold leaves.
The spine discloses a clear sign of the made in Italy character of this book: three double face satin ribbons used as bookmarks pay tribute to the colours of the Italian flag.
The Raging Bull emblem – with its powerful and unique impact – is a true gilt bronze sculpture resting on the DNA Lamborghini cover. The emblem, faithfully reflecting the Lamborghini brand logo which boldly stands out in each and every car, is entirely reproduced in clay by expert hands, alternating fingertip pressure with the use of utensils to engrave, highlight the shapes and outline certain details. The clay bas-relief is the matrix from which the wax model and the lost wax casting mold are obtained. Red-hot molten bronze is poured into the mold to obtain a perfect shield inside which the name Lamborghini can be read in very clear letters. Once the piece is quenched, it is checked and very carefully polished before the final gilding by immersion in a 24-karat gold bath.
The DNA Lamborghini book covers are the first and only ones in the world made of Forged Composites, Lamborghini’s unique top-performing composite material that stands for technological innovation: it is the same material used in car manufacturing. The 3 mm thick covers are of a beautiful black color with the typical reflections of glossy painting. They are lined inside with precious Moirè. Nestled on the back cover, the gilt bronze Lion – emblem of D’ORO Collection Publishing House – closes the book.
DNA Lamborghini comes inside a precious box in black raw silk, entirely hand-made and lined in Leonis Orange Leather, whose hexagon quilt pattern is remindful of the car seat upholstery. A pair of white gloves and a cashmere cloth is all you need to take care of this work in the best possible way.
Part One: History like a novel
The history of Lamborghini starts in 1947, when Ferruccio Lamborghini, with his talent and great familiarity with the world of mechanics, decided that the workshop he had set up in Cento during the war would not do for his future and had the farsighted idea of creating his own tractor. He did so on the basis of the 4-cylinder Morris truck made during the war and then available in one of the ARAR depots. The brilliant intuition which would become the cornerstone of his industrial empire was certainly the idea of fitting the tractor with two fuel tanks in order to meet the farmers’ needs and save on gasoline. This was the beginning of his rise to success, a path ridden with challenges that he was able to overcome with his strength, clarity of mind and willingness to bet on himself as manufacturers would typically do. It was about building the Sant’Agata factory, passing from the tractor to the Miura and developing prototypes and cars which would always surprise and fascinate people. Ferruccio Lamborghini worked with the best people, knew how to select and communicate with a view to creating a perfect car. This search process is narrated step by step until the present time, with a sequence of success stories and turning points, different ownerships and innovations that revolutionized the world of sports cars and of the luxury market.
Part Two: Model by model
An extensive overview of all the cars which have been developed since 1963 with a review of the main models brought to the industrialization stage but never marketed.
Each model falls within a specific category, highlighting the intuitions, the concepts and the design developments adopted with a view to stay successful, avoiding repetitions, continuously improving and, if appropriate, daring. A comprehensive overview of descriptions, historical references, technical sheets and unpublished photographs showing the cars in all their details.
Part Three: Year by Year – Models and innovations
The Lamborghini cars, whether Coupés, Roadsters, Racing or Off-Road vehicles, are placed along a detailed and accurate timeline. A visual overview of the models, of the engines and the chassis types, with original photographs and descriptions.
As the D’ORO Collection tradition demands, the Volume ends with a letter written
by Salvatore Giorgio Dino.