Qeeboo, the Next Generation Italian Brand • Danilo Cascella

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QEEBOO

Qeeboo Next Generation Italian Brand

Under the careful direction of Stefano Giovannoni in collaboration with the most eclectic international designers, integrating different styles and characters in a playful-narrative approach, extraordinary design products are born with the Qeeboo brand. Emotional and narrative objects that are openly non-bourgeois and accessible to all who, once created, are entrusted to our interpretation to acquire a new life.

Qeeboo resumes and reinterprets the icons of our imagination in a fantastic way and gives them an unexpected, full of emotion and original image, introducing a collection of intelligent, ironic and surprising objects.

A magical mix of industrial technologies and techniques, together with aesthetics and invention that offer not only poetic objects, but also hybrid and fun objects such as Mexico and Killer designed by Studio Job, which can be used in a personal way as a session, a table, a lamp or a vase, a planter, a champagne cooler, allowing everyone to interpret them and use them freely.

Emotional and narrative objects expressly non-bourgeois but suitable for everyone. Once created, they are entrusted to our interpretation to acquire a new life.

STEFANO GIOVANNONI

Stefano Giovannoni was born in La Spezia in 1954, architect and student designer of Buti at the University of Florence. In the early 1980s he formed the King-Kong production group together with Guido Venturini. Behind a physicist of the role that seems the opposite of that of a designer pianist hides a talent capable of transferring into his projects the complex system of "affective codes" that made him the "Super & Popular" champion of the years 90. Metanoic designer par excellence, he has industrial design in his blood and the ability to understand the public like few others.

Stefano Giovannoni is the designer who, more than any other, has worked in the world of home and kitchen accessories.

He has collaborated with companies such as Alessi, Amore Pacific, Cedderoth, Deborah, Fiat, Hannstar, Hansemm, Helit, Henkel, Honeywell, Kokuyo, Inda, Laufen, Lavazza, LG Hausys, Magis, Mikakuto, Ntt Docomo, Oras, Oregon Scientific, Pepsico , Pulsar, Samsung, Seiko, Siemens, Sodastream, 3M, Telecom, Toto, Veneta Cucine, and many others.

He designed products of great commercial success that broke all sales records in the design world such as the Girotondo families (over 10 million pieces sold) and Mami, the famous plastic products of the "FFF" series for Alessi, the Alessi bathroom -one, the Bombo family for Magis.

For his ability to intercept the tastes of the general public, he was called "Champion of the super and popular of the 2000s" (A. Alessi), "The most banal designer" (E. Perazza), "King Midas of design" ( C. Morozzi).

In 2016 he launches Qeeboo the Italian brand Next Generation of furniture and accessories, a project they collaborate on: Andrea Branzi, Front, StudioJob, Richard Hutten, Marcantonio, Daï Sugasawa, Marcel Wanders, Nika Zupanc.

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